Webinar
February 25, 2026 1:00 PM
Upcoming

How Adoption and Product Design Unlock ROI in Nursing Technology

On February 25 at 1 p.m. ET, join Roy Rosin, former Chief Innovation Officer at Penn Medicine and current Board Partner at First Round, for a conversation on how adoption actually happens in healthcare technology, and why it is the deciding factor in whether ROI materializes.

Hospitals invest in technology for the nursing workforce with clear goals in mind: improving operations, reducing burden, and delivering measurable ROI. Yet many tools struggle to achieve consistent use once they reach the unit.

Adoption is often treated as a training or change management issue. In reality, it is largely determined by design choices made long before go-live.

On February 25 at 1 p.m. ET, join Roy Rosin, former Chief Innovation Officer at Penn Medicine and current Board Partner at First Round, for a conversation on how adoption actually happens in healthcare technology, and why it is the deciding factor in whether ROI materializes.

During his 12-year tenure at Penn Medicine, Roy’s team designed, tested, and implemented 150 technology-enabled interventions across care delivery, reducing clinician burden while improving outcomes. Earlier in his career at Intuit, Roy helped grow Quicken into the top-selling consumer software product and shaped the company’s approach to product innovation at scale.

Roy will be joined by Ilana Borkenstein, RN, MBA, CEO of M7 Health, to ground these principles in the realities of the nursing workforce. Drawing from real product stories from building and implementing M7, they will discuss how intuitive design reduces friction, how frontline feedback drives iteration, and how trust and word-of-mouth lead to sustained utilization.

This session is intended for hospital leaders who want to understand how adoption unlocks the operational and financial value they expect from nursing technology investments.

What you’ll learn

  • How to assess adoption risk early, by identifying workflow friction and trust gaps before rollout
  • How to turn nurse feedback into meaningful iteration, rather than one-off requests or stalled improvements
  • How adoption spreads through trust and word-of-mouth, creating sustained utilization and unlocking ROI over time

Speakers:

Roy Rosin, MBA

Former Chief Innovation Officer, Penn Medicine | Board Member, First Round Capital | MBA, Stanford Business School

Roy Rosin is a product and innovation leader with three decades of experience building, scaling, and implementing technology that drives real-world behavior change. He currently serves as a Board Partner at First Round Capital, where he works closely with early-stage healthcare founders on product strategy, experimentation, go-to-market execution, and organizational growth.

Prior to First Round, Roy spent 12 years as Chief Innovation Officer at Penn Medicine, where he led the health system’s innovation efforts across care delivery. During his tenure, Roy’s team designed, tested, and implemented more than 150 technology-enabled interventions that reduced readmissions, ER utilization, length of stay, and clinician burden, while improving patient engagement, adherence, and quality of life.

Earlier in his career, Roy spent 18 years at Intuit, where he built and led the company’s innovation program. Starting as the product manager of Quicken, he helped grow it into the top-selling consumer software application with 14 million users. He later helped shape Intuit’s entrepreneurial and experimentation practices, contributing to long-term growth and outsized shareholder returns.

Roy received his MBA from Stanford Graduate School of Business and graduated with honors from Harvard College as a John Harvard Scholar.

Ilana Borkenstein, RN, MBA

Co-Founder & CEO, M7 Health | Former Bone Marrow Transplant Nurse, Memorial Sloan Kettering | MBA, Harvard Business School

Ilana Borkenstein is the cofounder and CEO of M7 Health, a company reimagining how health systems manage and support their nursing workforce. A registered nurse turned entrepreneur, Ilana began her career at Deloitte, where she led change management efforts for academic medical centers as part of the Human Capital Consulting practice. She later worked as an inpatient bone marrow transplant nurse at Memorial Sloan Kettering Cancer Center on a unit called M7, which inspired the company’s name. Ilana earned her nursing degree from the University of Pennsylvania and her MBA from Harvard Business School, where she co-founded M7 Health and was named a Blavatnik Fellow.